Quality SEO audit services

Keyword research in SEO audits is a critical process involving identifying and analysing the words and phrases potential customers use to search for products, services or information relevant to your website. This research is the foundation for optimising your website for greater visibility when potential customers are seeking the services or products you supply. It is important to identify keywords that are regularly being searched for, relevant to your business and possible for your company to rank for.

Technical SEO audits are detailed examinations of a website’s technical aspects that impact its performance in search engine rankings. This process involves assessing and identifying issues that can hinder a search engine’s ability to crawl and index the content of a website efficiently. The main focus of a technical SEO audit is on a website’s infrastructure and architecture to ensure the website works for the search engine and the web user.

Backlink analysis is a process of SEO audits that involves evaluating the external links that direct web users to your website. A high amount of quality backlinks can improve your authority with search engines. The more reputable the websites that link back to your site, the greater the result in a higher authority score for your site, aiding visibility. Quality over quantity is the key here as having multiple backlinks from sites considered low-quality or spammy can have the opposite effect.

In the past, content was often written with quantity over quality as the main factor, as businesses tried to get more and more on their websites to attempt to rank for anything and everything. These practices are now penalised by search engines as they aim to make the content most relevant and informative for the user’s search. Our SEO audit services will highlight poorly written content and then optimise required pages using our team of professional content writers to target your audience appropriately.

If your website is used as your online shop, then it needs to work most efficiently for your customers. The journey from discovering your product to checking out needs to be fast, easy and able to be completed on computers, tablets and mobile phones. Our e-commerce SEO audit services will aid optimisation on all your product pages to ensure they rank highly and drive customers to your site, whilst offering a user-friendly and speedy interface that makes purchasing a breeze.

Once we have completed an SEO audit on your website, we will have discovered all the factors that are holding your site back from ranking higher on search results and damaging your company’s visibility. With this information in place, we can then design a tailored SEO strategy that will work to improve all aspects of your site, so the right customers can find you. The virtual sphere is a competitive marketplace and achieving success in search engines does not happen overnight, however, signing up with Sherbet Donkey to manage your SEO will give you the best chance to gain ongoing visibility that can take your business to the next level.