The sensational
world of Sherbz

Web users need to click on a website to get the information they’re looking for, right? As SEO is an ever-evolving world, and with AI seemingly being integrated into everything now, zero-click searches with AI Overviews are becoming more common. In fact, AI Overviews are changing the SEO game, and it’s important to understand why in order to optimise your website for this type of zero-click search.

Has it really been four years already? From humble beginnings in 2021, with only four members of staff, Sherbet Donkey Media has grown and succeeded in the digital marketing world ever since. It’s been four years of exciting milestones, interesting twists and innovative developments that have made us who we are.

Getting websites and their pages to rank on search engines is like putting together a puzzle – it involves putting the right pieces in the right place, and SEO headings are one of these. Headings act as signposts and guide web users to the relevant information they’re searching for, much like chapters in a book.

Thinking about how to get your website ranking on ChatGPT ? You’re not alone, and we’ve got you covered. In this blog, we take a look at the rise of AI-powered search and what it means for your SEO strategy. From human-written content to technical must-haves, we’ll walk you through the steps to boost your visibility in ChatGPT and other AI Search Models.

Pay-per-click (PPC) advertising is one of the most powerful ways to drive immediate, targeted traffic to your website. Unlike SEO (search engine optimisation), which is designed to organically grow your SERP (Search Engine Results Page) positioning over time, PPC puts your ad immediately in front of your defined target audience, including at the top of SERPs. The attractive element to businesses is that you only pay for the advert when it is actually clicked on.

Marketing doesn’t stand still, ever! Faster than ‘Speed’ or the shifting landscapes of ‘Inception’, nothing stays the same for long and PPC advertising is no different. Staying ahead of the competition in the PPC game means staying in the loop and adapting as things change.