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Home » What We do » PPC Management Services
A well-constructed PPC marketing campaign (Pay-per-click) has the power to boost your business’s visibility online and drive relevant traffic to you. This gives an immediate boost to your growth and maximised ROI (Return on Investment), allowing you to benefit from our tailored expert strategies.
No longer the ‘new kid on the block’, Sherbz has now several years of experience under the belt and we offer expert PPC marketing alongside our top-notch SEO, website building, design and all things marketing. As the best PPC agency in London and across the country, we have the know-how to create highly targeted campaigns to help attract potential customers who are actively searching for your products or services.
As an experienced pay-per-click agency, we help you to control your budget and measure performance in real time, which allows us to optimise your campaign and maximise your investment. Whether you’re a small business looking to grow or a large company aiming to dominate your sector, our PPC marketing services can provide a scalable and flexible solution to meet your marketing goals.
We work closely with clients to curate and manage a tailored Google Ads account that aligns with your business goals. From initial strategy discussions to ongoing performance analysis, we collaborate with each client to optimise for better results.
Each client will have a dedicated PPC specialist to manage the account, collaborating with you and offering their expertise for maximum ROI.
We believe in saying things as they are, so you’ll get regular, fluff-free reports, using our software, tailored to the metrics you care about.
We devise your PPC marketing strategy around the results you want to achieve, collaborating with you all the way.
We get you in front of the right people and make sure you pay the right price for it.
You may have a more established company, but sales of products or services seem to have slowed down. PPC marketing is the perfect way to bump up your sales and make audiences more aware of your online presence with a bespoke PPC strategy. Start with a PPC audit and let our fresh pair of eyes look at how a targeted and tailored PPC plan could jumpstart traffic to your website, boost sales and general online visibility.
If you’re in the early stages of SEO, PPC ads can accelerate lead acquisition whilst organic rankings are building up, making it the perfect complement to an SEO strategy and giving potential customers further opportunities to engage with your brand. Communication and collaboration are key, and we work together to set out your goals:
We dynamically adapt to market trends and shifts in search patterns and always align with your pre-agreed budget.
We use search campaigns to target specific keywords to reach users actively searching for your products or services and by using PMax (Performance Max) we can get your ads across Google’s advertising channels to a wider audience.
Feed optimisation – ensure your product data is accurate and well-structured, enhancing visibility and relevance in shopping ads to improve performance.
Shopping campaigns – showcase products with image-based ads directly on Google search results – making it easier for customers to discover and purchase.
Pmax campaigns – use AI to promote your products and services across Google’s entire network, serving ads on Search, Display, YouTube, Gmail and Discovery to reach the widest variety of different audiences.
As a winning PPC agency, we have honed our process of working alongside our clients to create many winning ad campaigns to boost your sales.
We begin by auditing your current setup and discussing keywords and markets. We then create an action plan to guide the direction of your campaign.
We create a bespoke strategy that aligns with your business goals: account growth, new customer acquisition or a seasonal strategy, such as Black Friday or Christmas.
We ensure the right account is correctly set up to ensure everything follows best practices and is structured for success from the start.
Our team designs and creates compelling ads to maximise conversions while optimising a well-defined bidding strategy.
Accurate tracking is essential, so we can ensure everything is configured for precise monitoring of conversions and results to feed into future tweaks to the strategy.
We continuously monitor performance and adjust bidding, ads and targeting strategies based on data, to ensure optimal ROI throughout the campaign.
As one of the UK’s best PPC marketing agencies, we have lots of success stories. Read about some of our favourites here.
CLIENT
Finlock Removals
INDUSTRY
Concrete gutter removal
159%
Increase in conversions
Runwood
Care homes
40
Increased click-through rate
Aluminium Online
Aluminium Products
18450+
online orders in two years
PPC (Pay-Per-Click) is a form of online advertising where businesses pay a fee each time their ad is clicked. It’s a way to buy traffic to your website rather than earning it organically.
Pay-per-click (PPC) marketing is an effective way to drive targeted traffic to a website, offering measurable results and flexibility. Advertisers can bid on keywords related to their products or services, making PPC a powerful tool for increasing visibility and generating leads, especially when paired with an SEO strategy to generate organic leads. SEO and PPC together are a winning strategy for successful marketing and at Sherbz we’re experts at both! Get in touch to find out how our PPC and SEO can help your website become more visible and boost sales.
A pay-per-click (PPC) campaign is a structured advertising effort where businesses create ads and bid on relevant keywords to reach a target audience. The campaign consists of ad groups, keywords and budget settings.
To choose a PPC agency, consider their experience, case studies and knowledge of your industry. Look for transparency, proven success in driving ROI and tailored strategies that meet your goals. A good agency will offer clear communication, ongoing reporting and flexibility in adapting campaigns to market changes and performance metrics.
PPC agency fees vary based on services and budget. Costs depend on the complexity of the campaign and advertising platforms used. a free, no-obligation of the cost of a PPC marketing campaign, get in contact with our experts today.
We use a range of industry-standard KPIs (Key Performance Indicators) to gauge success, such as revenue, conversions, cost per acquisition and return on ad spend to show the results of your PPC campaigns and the financial gains they’re making for your company. We discuss the KPIs that are important to you as part of your strategy.
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"Please don't judge us on this website it is old and tired like me! We have an amazing new website coming in the next couple of weeks" Loki - Founder
